PRODUCT DEVELOPMENT
MARKETING STRATEGY
WEBSITE REDESIGN
CMS UPDATE
CIRCA: 2013 - 2019
ROLE
Writer - Product Development
Priceable Designer
Motion Graphics
Frontend Development
Backend Systems
DESIGN STATEMENT
Expanded branding. Update backend systems. Expanded guest experiences. I drove every design and workflow aspect of this redesign project.
PRODUCT FORMAT
Digital - Paperback - Hardcover - Associated Merchandise
PLATFORM
RESPONSIVE
WEB
DISCOVERY
MARKET RESEARCH
PLATORM DISCOVERY
SOCIAL MARKETING
PHYSICAL STOCK SOURCING
ELECTRONIC PUBLISHING
PREPARATION &
BRANDING
Looking back over the sites life span, I looked a what gained the most traction and were the issue were with the existing website.
INFORMATION ARCHITECTURE
SITE MAPS
In preparation for the upcoming release of the
product these were built using mind-mapping software to organize and prioritize the site and clarify exceptions for phase one of the project.
INFORMATION ARCHITECTURE
WIREFRAMES
The creation of rough, simple wireframes, such as this, clarified content hierarchy and text weighting.
USER EXPERIENCE
RESPONSIVE DESIGN
Using a mobile-first approach, each resolution was designed simultaneously. As each element was added, I ensured it scaled well regardless of the size of the screen.
USER EXPERIENCE
BRAND IDENTITY
MOTION DESIGN
Using assets developed for marketing campaigns, this is designed as motion feature to focus the users attention on the number one goal of the site.
USER EXPERIENCE
PROTOTYPING
During the course of this project, the prototypes were designed in Sketch and "wired-up" in Invision, these high-fidelity visualizations demonstrated a user's journey through the experience.
Using these prototypes, we were able to finalize the workflows.
PROJECT TOOLKIT
Continually Evolving - Rapid Adapting
WORDS - EDITING -PROJECT DEVELOPMENT
PIXEL
PERECT
LAYOUT
ESSENTIAL
DESIGN
TOOLS
PROTOTYPING
PRESENTATION
COLLABORATION
USER JOURNEYS
FEATURE DEFINITION
INFO ARCHITECTURE
TEAM MESSAGING
UX CASE STUDIES
FITNESS
CLUB
