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WINE EXPORTS
WEBSITE REDESIGN
CMS SYSTEMS
CIRCA: 2017
ROLE
Project Management
UX/UI Designer
Content Systems
DESIGN STATEMENT
New branding. New backend systems. New experiences site wide. I drove every design and workflow aspect of this
redesign project.
PLATFORM
RESPONSIVE
WEB
INFORMATION ARCHITECTURE
SITE MAPS
During early talks with the client I built these using mind-mapping software to organize and prioritize the site and clarify exceptions for phase one of the project.
Info Arch
INFORMATION ARCHITECTURE
WIREFRAMES
The creation of rough, simple wireframes, such as this, assisted in conveying content hierarchy and text weighting. Setting clear expectations of deliverables for phase one of the project.
WireFrames
USER EXPERIENCE
RESPONSIVE DESIGN
Using a mobile-first approach, I designed each resolution simultaneously. As each element was added, I ensured it scaled well regardless of the size of the screen.
PROJECT TOOLKIT
Continually Evolving - Rapid Adapting
PIXEL
PERECT
LAYOUT
ESSENTIAL
DESIGN
TOOLS
PROTOTYPING
PRESENTATION
COLLABORATION
USER JOURNEYS
FEATURE DEFINITION
INFO ARCHITECTURE
TEAM MESSAGING
Responsive Design
UX CASE STUDIES
FITNESS
CLUB
PRODUCT DEVELOMENT
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